Customer Stories

Steinhauser

Steinhauser is a Kentucky-based label printer specializing in the beverage, spirits, personal care, and household markets. They faced challenges scaling their business, especially moving from a single to a multi-shift operation. After implementing Batched in 2022, they improved their real-time data access, efficiency, and decision-making. Batched enabled them to more than double sales, enhance gross margins by about 30%, increase equipment utilization by over 20%, and maintain high on-time shipment rates despite volume growth. The improvements in waste reduction and lead time management also contributed to their financial performance and operational efficiency.

Company Name: Steinhauser

Customer: Rod Baehner, VP of Operations

Label Traxx customer since: 2010

Batched Customer since: 2022

“Batched is now our trusted system of record for data. The primary benefit to date has been the immediate, trustworthy, actionable data.”

Challenges

  • Increased volume, scheduling more tickets per day.
  • Improved schedule management and communication with customers through reliable, precise reporting.
  • Shifting from manual to automated data compilation— slower metric update frequency causing longer to shift gears when synthesizing data.
  • Desire to modernize core business operations and data-driven decision making
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Results

  • Doubled sales
  • Enhanced gross margins by ~30%
  • Increase equipment utilization by more than 20%
  • Maintained high on-time shipment rates despite volume growth
  • Batched is now their trusted system of record for data. The primary benefit to date has been the immediate, trustworthy, actionable data.
  • Operational Metrics have become predictive of financial performance
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The Story

Established in 1905, Steinhauser is a fourth-generation, family-owned business. They are a regional printer based in Newport, KY, and they primarily service customers in the Midwest, South and the East Coast. Originally a commercial printer, Steinhauser pivoted to label printing in 2005. They focus on the beverage, spirits, personal care, and household markets. Under the leadership of Tara Halpin, the company has navigated various transformations, reflecting its adaptability and commitment to growth.

Their transition from commercial to label printing was a strategic move to retain a major business segment, requiring adaptation to new market demands and operational methods specific to label printing.

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