Customer Stories

Regency Labels

Adopting Label Traxx in 2007 was a turning point for Regency, helping them improve workflow discipline, estimate more accurately, and better document business processes. Although initially apprehensive about the transition to a new computer system, the company found Label Traxx intuitive and well-suited to the label business, contributing significantly to its efficiency and growth.

Company Name: Diversified Label Images

Customer: Blake & Tammy Wright

Label Traxx user since: 2007

Regency Labels logo

“We have learned to rely completely on what has proven to be a very stable and well-conceived system made just for narrow web label printers and converters.”



  • Regency needed to “modernize” the entire operation.
  • Regency has a lack of workflow discipline.
  • Regency needed a more rigorous approach to estimating.
  • Blake needed to stop doing all the estimates himself.
  • Regency was scheduling work intuitively rather than logically.
  • Regency’s current MIS was more offset printing focused and failed to understand the unique functionality required for a label converter business.
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  • Blake has promoted himself out of his estimating job so he can focus on the next 5-year plan.
  • Estimating is now a rigorous process where Regency can accurately track, monitor, and adjust margins in every job.
  • Label Traxx is tracking the business allowing Blake and team to not only execute on what’s in the shop but plan for the future.
  • Regency is now an integrated supplier, expanding in new areas well beyond pressure sensitive items.
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The Story

Blake Wright, who heads Regency Labels, grew up in his father’s sheetfed offset operation, in Oklahoma City, Oklahoma, working summers and generally learning the ropes. Then, in the mid-1980s, a small nearby label operation found itself in some tax difficulties, and Wright persuaded his father to let him offer a bid on the business. The prior owner wanted out quickly, and before he hardly had time to reflect on his offer, Wright found himself running Regency Labels.

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Read more about how Label Traxx is empowering label printers across the globe.