Customer Stories

Label King

Siteline has proven to be an essential customer service tool for Label King, making order entry more efficient, especially for large, multi-line orders. It has been particularly important for Label King’s growing digital business, offering an intuitive, mobile-friendly, and visual experience for customers.

Company Name: Label King

Customer: Robert Parker, CEO of Label King

“Siteline is a real value-add and a huge time-saver.”


  • Accounting and purchasing was disjointed and not integrated
  • Too much paperwork and redundant data entry
  • High burden on customer service staff through increasing order volumes and order complexity
  • Employees suddenly working from home due to the pandemic
Results icon


  • Integrated accounts means faster invoicing and faster customer payments 
  • Siteline has decreased internal order entry time dramatically – particularly multi-SKU jobs
  • Customers can order repeat projects themselves through the Siteline web portal
  • Siteline job tickets drop straight into the MIS ready for scheduling
results icons

The Story

When the pandemic hit, Robert Parker, CEO of Label King, CA, knew the company needed to optimize its workflow and provide digital and online tools.

More Customer Stories

Read more about how Label Traxx is empowering label printers across the globe.