• Regency needed to “modernize” the entire operation.
  • Regency has a lack of workflow discipline.
  • Regency needed a more rigorous approach to estimating.
  • Blake needed to stop doing all the estimates himself.
  • Regency was scheduling work intuitively rather than logically.
  • Regency’s current MIS was more offset printing focused and failed to understand the unique functionality required for a label converter business.


  • Blake has promoted himself out of his estimating job so he can focus on the next 5-year plan.
  • Estimating is now a rigorous process where Regency can accurately track, monitor, and adjust margins in every job.
  • Label Traxx is tracking the business allowing Blake and team to not only execute on what’s in the shop but plan for the future.
  • Regency is now an integrated supplier, expanding in new areas well beyond pressure sensitive items.

The Story

Blake Wright, who heads Regency Labels, grew up in his father’s sheetfed offset operation, in Oklahoma City, Oklahoma, working summers and generally learning the ropes. Then, in the mid-1980s, a small nearby label operation found itself in some tax difficulties, and Wright persuaded his father to let him offer a bid on the business. The prior owner wanted out quickly, and before he hardly had time to reflect on his offer, Wright found himself running Regency Labels.

Wright’s entry into the label business was less than auspicious. When he took possession of Regency Labels, the business was already closed, but the presses still had ink in the fountains. The rewinder was an old sewing machine that had been modified. And when Wright elected to move the business, he was able to put the entire operation on a flatbed truck and one trailer, making just one trip to his new location.