• Finding a program that was Mac compatible
  • Whether to take the risk as an early adopter of Label Traxx
  • Accounting was not integrated
  • Manual-based systems and few computers in the business
  • Looking for a system to help manage raw material inventory and finished goods inventory


  • Customer service is able to react to customers quickly and accurately due to fast access to customer data
  • Estimating is reliable and accurate, and customer service only need to check high value quotes with management
  • Label Traxx was able to provide a system to run on the Mac computers Louisville was comfortable with
  • Invoicing is integrated
  • Inventory management systems save time give real-time visibility for customer service and purchasing

The Story

If you visit Louisville Label, you would be well advised to bring treats. Not donuts or a box of candy. Bring dog biscuits or bones. As president Anne Diemer explains: “Louisville Label is all about family—and dogs!” The family part of the company is easy to understand. The dog part takes some explanation.

Louisville Label opened for business more than 100 years ago—in 1907. Founded by J. C. Burton, the company specialized in pharmaceutical labels, serving the many neighborhood pharmacies that once dotted this bustling Ohio River town. In addition to labels, Burton sold pharmaceutical devices like mortars and pestles to the same customers. The business eventually passed to Burton’s nephew, J. D. Stodghill. In the 1950s Stodgell hired Ted Diemer to handle sales and they began expanding the business beyond the core pharmaceutical trade by producing labels using flexographic presses. Some 20 years later, Diemer bought the company. Diemer’s daughter, Anne, bought Louisville Label in 1987 and today provides labels to all types of businesses in the Ohio Valley region.