Label Traxx Announces Investment and Commitment to Growth in Latin American Markets

May 19, 2023 - - - Milwaukee WI. - Label Traxx, a leading provider of Print MIS/ERP solutions for the labels and flexible packaging segment, announced today the company's commitment toward growth in Mexico and throughout LATAM.

The commitments include:

  • A fully dedicated Sales Executive located in Mexico City, Isaac Velasco. Isaac comes to Label Traxx with digital print experience providing cost and profitability analysis for the local HP/Indigo channel serving labels and flexible packaging. Isaac previously consulted throughout LATAM with KPMG, specializing in supply chain, demand planning and auditing
  • A fully dedicated Product Support and Implementation Specialist located in Guadalajara, Elías Álvarez. Elías is backed up by our full support team throughout LATAM and North America. Elias comes to Label Traxx with 7 years at MCC Wine and Spirits as a Product Engineer.
  • Exhibited at Labelexpo Mexico from April 26 to 28, 2023. During the event, Label Traxx met with dozens of customers and prospective customers, validating their commitment to the region and their focus on recent product innovation. Customers using Siteline’s Customer Portal and Batched’s Automated Scheduling also attended.
  • Introduction of a Subscription Pricing Model to the region. This model eliminates the large capital outlay previously required, making Label Traxx more accessible to independent converters.
  • Introduction of recent product Innovation designed to improve user experience, data access and ability to integrate with other software - including local accounting systems. Visitors at Labelexpo Mexico witnessed Label Traxx V9 for the first time. The company emphasized that ease of use generally leads to better adoption and therefore much better outcomes as compared to competitive products that are much more difficult to use.

“Label Traxx has been successful and growing nicely in the region with active customers since 2011,” said Rob Mayerson, President of Label Traxx. “We consider this next level of product innovation and local investment as an opportunity to build on that success.”

Mayerson notes social, economic and industry trends all point to accelerated growth in the region. “If you look at drivers such as labor shortages, the drive toward process automation, the adoption of online ordering, the complexity of scheduling, industry consolidation and more - they all point toward solving the challenges of today and tomorrow with software. Label Traxx is perfectly positioned in the region and in the hemisphere to help the industry we’ve come to learn so well be even more successful.”

Product Innovation

Label Traxx has committed to heavily invest in the product as a means to ensure leadership in the labels and flexible packaging ERP/MIS space. In addition to a completely updated user interface, Label Traxx will be releasing two major enhancements in the coming months.

First, Cloud Data Warehouse will provide secure, online access to real-time data without risk of impacting the core production system. Label converters will benefit from a set of standard Business Intelligence Dashboards or have the freedom to use their own. Label Traxx functions as a label converter’s core data set, its single trusted system of record, and Data Warehouse makes that data more accessible.

Second, Cloud API will be a public, documented API enabling label converters to integrate Label Traxx with other applications in a mixed technology environment. Use cases are endless with the ubiquitous nature of cloud applications today, but common examples include integration with accounting systems, CRM’s, ecommerce, shipping and product labeling systems, and external Warehouse Management Systems.

Mayerson notes, “It’s no accident these new modules are cloud-based. It has been our strategy and intention to incrementally add cloud functionality as the product evolves. This process began with Siteline’s online ordering functionality, extended to automated Scheduling with Batched, and will continue into the foreseeable future.”

Speaking of Siteline, the company recently introduced a brand-new Sales Portal designed to streamline the workflow between Estimators and Sales Reps. “I wake up every day imagining how to improve the efficiency and effectiveness of employees who work in the carpeted areas of label converter operations,” added Jennifer Matt, Founder and Partner. Siteline’s Sales Portal streamlines the process of capturing and conveying specifications, requesting pricing, estimating and quoting. And the workflow shines a light on and provides transparency to a function that has historically been disconnected and opaque.

About Label Traxx

Label Traxx is a leading Print MIS/ERP solution built specifically for labels & flexible packaging printers. With 30 years of expertise serving 500 worldwide customers, Label Traxx improves business outcomes by building software people want to use. For more information, visit

Label Traxx Announces Three Strategic Services Partners Providing Process Improvement, Offshore Software Development Resources, and Accounting/Finance Optimization

April 18, 2023 - - - Milwaukee WI. - Label Traxx, a leading provider of Print MIS/ERP solutions for the labels and flexible packaging segment, today announced it has entered three strategic partnerships to provide a full range of services to the Label Traxx current and future customer base. In addition to the implementation and support services offered by Label Traxx, now customers who need additional resources have a trusted network of partners to choose from.

The organizations include:

  • AMEND Consulting is a specialist in manufacturing with a team that has deep expertise in
    the labels and packaging industry. For label converters looking to establish or improve
    standard operating procedures, or simply don’t have the resources to undertake their digital
    transformation - AMEND is the answer.
  • First Line Software is a premier consulting firm specialized in software development
    solutions. With decades of experience in print, manufacturing, and healthcare, they provide
    services to label converters that allow them to build on top of existing software solutions,
    integrate, and automate without needing to hire internal software development resources.
  • Print Innovation, with a focus on finance and accounting as a strategic driver to cash flow
    optimization. Print Innovation evaluates and optimizes Print MIS investments via a
    consultative approach led by industry veterans who understand the unique aspects of print

In September of 2022, Label Traxx announced the initial phase of its strategic expansion with the integration of the Siteline web-to-print platform and the Batched automated scheduling platform into a unified product suite. This created a fully integrated, end-to-end solution designed specifically for the labels and flexible packaging market. Additional strategic partnerships, such as the ones announced today, provide the company with access to the next level of adjacent skills delivered by partners with proven success in the industry.

“We have been working with these three organizations for some time,” said Rob Mayerson, Label Traxx President. “They have delivered valuable results to our customer base. Leveraging their expertise on an as-needed basis is a more strategic approach to supporting customer growth and automation initiatives.”

Mayerson notes that this is a similar strategy to that employed by ERP solution providers like Microsoft, who assemble a portfolio of strategic partners with specific business process knowledge. “These companies not only fit that bill,” he added, “but they also have an intimate knowledge of Label Traxx and deep access into our product development team. They will help us continue to refine our approach so that we can deliver world-class implementations across the entire spectrum of label converter businesses, from the smallest independent label converter to the largest consolidator. Our goal is to have a set of implementation practices that adapt to the customer’s needs across all aspects of their business requirements: time, cost, and depth of resources required.”

A Focus on Change Management and Operational Excellence with AMEND=

AMEND Consulting is a management consulting company, founded by Craig Todd and David Velie in 2005, specializing in the manufacturing space, including print. Today, the company has 100 team members and several practices that help companies achieve operational excellence through business intelligence, data analytics and establishment of effective standard operating procedures.

“Customers go from wanting to get operationally better to being able to measure how much better they are, and then how they can use data to start looking into future improvements,” said Anthony Gerke, a Partner at AMEND. “We believe transformation can’t only involve people, or processes, or metrics. You can’t focus on one or two of these areas. All three pieces work together to create and sustain meaningful changes in organizations.”

A key element of AMEND’s work process is change management. “Change is hard for people,” Gerke added. “If you don’t integrate change management into your transformation efforts, you will fail. We have created a standardized, streamlined playbook to make change a priority and part of the strategy for success.”

AMEND’s first project with a Label Traxx customer was more than eight years ago, supporting the effective use of Label Traxx, as well as, helping the company improve operational efficiency and analytical capability. The company has continued to work with Label Traxx customers on the recommendation of the Label Traxx team where the customer needs help finishing more complex implementations and more on-site support for full process improvements. “Implementing a new ERP system is not a trivial endeavor; it can be a big undertaking,” Gerke explained. “There are risks to the business if they must figure things out on their own. Getting it wrong can have big repercussions while getting it right can have big benefits. Services are deployed on an as-needed basis, which is more cost-effective than having them hire more people.”

Leveraging First Line Software for Software Development Projects

Founded in 2010, First Line Software is a Cambridge, MA-based custom software development company with engineering teams located throughout the world including the US, Central Europe, LATAM, and APAC regions. The company has a staff of more than 450 people and focuses on custom software development and integrations with practices in several different industry sectors, including print. First Line Software’s technical expertise ranges through artificial intelligence, machine learning, data engineering, and cloud technologies, creating opportunities for printers to leverage their full software environment while partnering with First Line.

“We come alongside printers to create custom software solutions, automate processes, or integrate new software packages into their existing environments, enabling them to expand their options without the added overhead of internal staff,” said Nick Antonov, First Line’s Senior Vice President for the Americas. Going outside with an unknown partner can be risky, especially for businesses without internal IT resources. First Line is a trusted partner who has print industry experience and deep technical expertise with Label Traxx. As Label Traxx makes it easier to integrate via its new REST API, First Line Software provides development resources which already understand the critical context of the Label Traxx data model and API.

Print Innovation: Making the Best Finance and Accounting Decisions

Print Innovation’s Jane Mugford has been working with Label Traxx since October 2021. Before founding Print Innovation 10 years ago, she was the Vice President of Technology and Operations for a large Canadian printing company. While her practice spans a wide range of business areas, for Label Traxx, she and her team are primarily focused on helping customers post-implementation with issues around finance and accounting. The accounting and finance areas benefit from a team that understands the complexity of a custom manufacturing process.

“Print accounting has its nuances, my team learned those nuances by working in various print businesses, therefore we understand the challenges because we have lived them.” Comments Jane Mugford, founder, and President of Print Innovation. The Print Innovation team will provide a backstop for printers who need extra help getting started in the finance/accounting areas as well as assisting printers who are going through difficult labor transitions in the critical areas of accounting and finance. Business transformation hits every area of your business, accounting is no exception.

About Label Traxx

Label Traxx is a leading Print MIS/ERP solution built specifically for labels & flexible packaging printers. With 30 years of expertise serving 500 worldwide customers, Label Traxx improves business outcomes by building software people want to use. For more information, visit

Label Traxx Announces Intent to Merge with Integrated Partners to Deliver a Unified, End-to-End Solution for the Labels & Flexible Packaging Segment

September 7, 2022 (GLOBE NEWSWIRE) – – – via PRWeb – Label Traxx, a leading provider of Print MIS/ERP solutions for the labels and flexible packaging segment, announces today the intent to merge with its two key partners: Siteline (web-to-print and sales portal/CRM) and Batched (automated scheduling and capacity planning). This merger will create the industry’s only fully integrated, end-to-end production solution designed specifically for the labels and flexible packaging market. Label Traxx representatives will be available to discuss this merger at LabelExpo Americas 2022, scheduled for 13 to 15 September 2022 at the Donald E. Stephens Convention center in Chicago. Label Traxx will be located in Booth 5920 at the show.

Close Collaboration Results in Seamlessly Integrated Solution

For the last six years, Label Traxx has collaborated with Siteline to develop and deploy a web-to-print solution that enables label customers and distributors to reorder, approve artwork, pay invoices, and manage their label product catalogs online. Siteline’s software integrates seamlessly with Label Traxx to provide a modern customer experience while maintaining Label Traxx as the system of record. Customer experience with this integration has reduced the time jobs spend in customer service by two days or more, resulting in jobs getting to press faster.

For the last three years, Label Traxx has collaborated with Batched to develop and deploy production optimization solutions specifically targeting the unique needs of label printing; including automated scheduling, capacity planning and operational dashboards. The Batched solution enables production teams to thrive under the pressures of supply chain constraints, the growing demand for short run digital, and shorter turnaround times along with more traditional, long run flexo operations. This integration allows production operations to more efficiently schedule and manage increasingly complex, multi-step production environments.

“We are approaching our 30th year in business; over the last six years we have cultivated partners to accelerate our innovation. Now it’s time to consolidate the portfolio and the teams to bring a well-coordinated and seamless solution to the industry,” said Ken Meinhardt, Label Traxx Co-Founder.

Real-World Development Based on Actual Customer Needs

The shared history and ethos of these companies make this merger a culmination of many years of partnership. All three solutions have roots back to ILS Labels of Ohio and its former owner, Jay Dollries. Label Traxx and ILS collaborated on their traditional flexo workflows as well as support for each new HP Indigo press, and Siteline and Batched were solutions built to meet ILS Labels’ evolving and growing business needs. 

Label Traxx, Siteline, and Batched have similar cultures, believing that software that delivers a return on investment is built iteratively with the customer, not theoretically by committees several steps removed from the customer’s reality.

Traditionally, web-to-print as a solution segment in the print industry has either focused on direct-to-consumer applications (B2C) or specific solutions for customers who have large catalogs that need to be ordered by large groups of people (e.g., franchises, sales teams, resellers). Siteline is a web-to-print solution designed specifically for the current customers of labels and packaging printers. These brands exchange hundreds of emails daily with their labels and packaging partners, which can cause confusion, errors and delays. Siteline is specifically designed to improve how label buyers interact with printers, consolidating these communications into a single view.

“I have been in the commercial web-to-print space for 25 years,” commented Jennifer Matt, Siteline’s founder. “In 2017, I immersed myself in the label segment with Steve Smith, founder of Lightning Labels and Wizard Labels. My company helped evolve Wizard Labels from a prototype to a scalable B2C solution as well as integrating it to Label Traxx at ILS. I saw the need for a specific solution to address the tremendous labor required in customer service as well as the need for an online portal for existing B2B customers. Siteline is designed to provide customers convenient online access which results in jobs on press days faster using less labor.”  

Label converting is more than just printing, it can involve three, four, five, and sometimes six different machines in a single order. Scheduling at any scale has exceeded the capacity of even the most skilled and tenured employees. Schedulers deserve a set of tools that enable them to thrive under these complex situations.

“Batched is focused on deploying tools to support the operations and supply chain functions of the label printer,” Matt Murphy of Batched stated. “We started with automating the scheduling process and have since added capacity planning and operational dashboards. These dashboards allow the printer to literally measure their ROI daily. Our roots are in the shop floor, and we know how important it is for software to make the lives of our customers easier, as well as add real value and profit back into the business.”

Organizational Consolidation Supports a Unified Approach, Seamless Experience for Customers

For the last year, Label Traxx, Batched, and Siteline have been working diligently to consolidate operations across sales, support, professional services, and product development. This consolidation results in a unified approach to supporting existing customers, building a team that has complementary skills sets. The unified solution includes the Label Traxx trusted system of record using a data model built over the last three decades in collaboration with some 500 global customers. Siteline provides the front-end web application for optimizing the front office, and Batched provides the web application for optimizing the production floor.

The ownership / leadership group will consist of Ken Meinhardt (Label Traxx), Jennifer Matt (Siteline), and Matt Murphy (Batched), with no outside investors.  Rob Mayerson will lead day-to-day activities and the consolidation of operations as President. “Label customers of all sizes are participating in rapid consolidation,” Mayerson noted. “We are investing in the ability to service growing organizations with the upcoming release of Label Traxx Enterprise, which will support multi-site operations. Siteline and Batched are tightly integrated into Label Traxx while at the same time ‘loosely coupled’ to Label Traxx which means that in mixed ERP environments, Siteline and Batched will be able to work across the Enterprise. The new REST API from Label Traxx will extend the ability to connect Label Traxx to external systems.”

The merger solidifies an already tightly integrated end-to-end solution for the labels and packaging space, positioning it well for future development, including migration to the cloud.

“Label Traxx is looking forward to this new step in its journey to provide a best in class, end-to-end, solution for its customers,” Meinhardt  added.

Label Traxx will be conducting a webinar at 11 AM Eastern on September 7, 2022, explaining this intent to merge and previewing LabelExpo product announcements. Register for the webinar.

For more information about this end-to-end, fully integrated solution for labels and flexible packaging, visit or contact us.

Note to Journalists: To schedule a one-on-one meeting at LabelExpo with Rob Mayerson, email or schedule a meeting with Mayerson here.

About Label Traxx

Label Traxx is the leading MIS/ERP solution for the labels & flexible packaging segments of the printing industry. With 30 years of expertise serving 500 worldwide customers, Label Traxx is recognized as a proven partner who can help you modernize your business. The team is passionate about using deep experience and technology to improve the lives and businesses of their customers. For more information, visit

About Siteline

Siteline is an online web-to-print platform built specifically for the labels and flexible packaging challenges of order entry, artwork approval, and customer catalog management, especially as the number of smaller orders continues to grow and turn times decrease. Born from an organization with 25+ years of consulting and software development experience and by an industry thought leader who has helped dozens of printing and packaging companies modernize, Siteline creates customer loyalty through the convenience of self-service and delivers jobs to press days faster by optimizing the efficiency of your customer service organization.

About Batched

Batched is an advanced planning and scheduling solution to automate and optimize your manufacturing process. Born out of first-hand experience on the production floor, Batched was built to solve the toughest challenges that printers and packaging converters face in today’s ever-changing and challenging manufacturing environment.

Label Traxx Online Orders: What the Brand Owner Sees

Make it as easy as possible for your customers to do business with you.

Brand owners want self-service access to data about their orders, labels and artwork. They also want to do the simple things themselves – place reorders, check order status, look at past invoices, packing slips, and estimates.

With Siteline, label buyers can easily place repeat orders via a computer, phone or tablet, and the jobs then automatically load into your Label Traxx MIS system awaiting scheduling. Check out what the brand owner sees in this short video.

Contact us for your demo now.

Label Traxx Online Artwork Approvals: Get Jobs On Press Faster

Label Traxx online Artwork Approvals take the hassle out of chasing proofs.

Tracking proof approvals is a time-consuming and complex process. Label Traxx’s new Artwork Approvals tool provides an easy interface for you and your label-buyer customers to work together online towards agreement on proofs. Speed up your proof approvals process and get jobs on press faster.

Contact us for your demo now.

Batched Scheduling for Label Traxx: Make More, Faster

Batched is an advanced production planning and scheduling tool. Label converters using the automated scheduling tool in conjunction with Label Traxx are seeing great results:

• Boosts Machine Utilization

• Takes the guesswork out of capacity planning

• Reduces material waste

• Reduces lead times and maximize on-time delivery

• Improves margins

Contact us for your demo now.

Digital Skills to Pay the Bills

Technology and digital advancements within the print industry are continuously evolving, creating a competitive culture – but also a cause for concern. A recent article in Print Week by Rhys Handley has put the spotlight back on the digital skills divide within the print industry.

As new applications are developed, they also require the infrastructure, workflows and skills to support them. A recent study by the Open University called ‘Bridging the Digital Divide’ states as many as nine in 10 organisations across Great Britain currently lack the necessary digital skills, which range from cyber security and the cloud, to data management and social media.

As they widen, skills gaps can impact productivity heavily, with 56% of businesses saying this has already happened and half expecting profitability to be impacted within five years if the situation is not rectified. Research suggests that digital transformation can make every business in every sector more productive, and most businesses can’t afford to miss out.

With this in mind, it can become overwhelming to deal with these issues on top of your day-to-day running of a printing company. This is where strong links with suppliers of training, education and software become key in overcoming any barriers a printing company may face.

Label converters have been shifting their attention to software applications ranging from pre-press automation workflows, project management, online label ordering and business management systems.

So what can you do to identify and address the digital skills gap in your business?

  • What is your digital strategy? Define a plan of implementation with clear milestones.
  • Do you have buy-in from senior management?
  • Do you need additional people with new skills or is it a matter of introducing new skills to existing employees? Focusing on existing employees is a much lower-cost option – they know your business and they are already committed to your brand.
  • Try to look long-term rather than focusing on short-term gains.
  • Find out what training and support your software and other digital suppliers can offer.
  • Digital training should be continuously evaluate and consistent.
  • Does your organisation have a learning mindset?
  • Don’t be afraid to speak to your customers to see how you can support them on their journey.

Contact Label Traxx if you would like to discuss giving your customers online access to order their labels, prepress automation or workflow optimisation through management software. We’d be happy to help. Visit or come to see our experts at Labelexpo, Brussels on stand 9A10 during September 24th-27th.

2019 Label Traxx User Conference

Do you have questions about how to optimize your use of Label Traxx MIS? Sign up for the 2019 Label Traxx User Conference May 8-10, in Milwaukee, WI. Label Traxx is offering training on a variety of topics relating to the Label Traxx software.

Check out new modules, hear about best practice and learn from your peers. There will be 15 sessions held over a three-day period covering topics such as digital optimization through JDF, managing and monitoring KPIs with Business Metrixx, custom-report writing, monitoring profits and many more.

Click on this link to download the brochure and sign up now:

Can you make business decisions quickly and with confidence?

Do you have the information you need to be able to make business decisions quickly and with confidence? 

You know the figures you need, but somehow they are never at your fingertips – someone has to export data and put into spreadsheets – or you need to find someone who remembers how to build a pivot table for comparison.

The Label Traxx Business Metrixx Module is a reporting dashboard designed to provide management with key information on the performance of their business. It takes volumes of data from a single source and turns it into easy to understand, visual information. The module is designed to provide best-practice metrics on the entire company performance – not just sales – allowing management to clearly see trends, monitor progress, and take action where necessary.

Business Metrixx utilizes a balanced scorecard approach, ensuring one metric does not cause the wrong action, and ensures the entire organisation stays focused, making the right decisions at the right time. It is a cross-functional information centre, providing real-time data to the entire organisation from the following areas of Label Traxx:

Purchase orders
Purchase ledger
Cash management

“Our customers are capturing vast amounts of performance data daily,” says Label Traxx president Ken Meinhardt. “The challenge comes in being able to easily process it and present it in a meaningful way. Our customers want to be able to process information quickly. Business Metrixx enables management to make informed decisions about their business – No waiting around to get data in front of them. It’s all gathered quickly, in real time from Label Traxx. The module identifys areas needing improvement and forms the basis of KPIs that allow companies to manage their business”

Contact Label Traxx for a demo or more information on Business Metrixx.

Label Traxx announces the launch of Siteline

Label Traxx announces the launch of Siteline for Label Traxx – the online self-service solution that labels and packaging customers have been clamoring for. Empower your customers to engage with your print business when it’s convenient for them. Siteline includes complete order history, access to all of their custom labels and relevant stock labels for easy re-order, as well as collaboration tools that will drive efficiencies in your customer service.